We're delighted to announce that PDMS has been shortlisted for the 'Marketing & PR Effectiveness' award at the Isle of Man Newspapers Awards for Excellence following their recent campaign to reinvigorate their Compass Ferry Reservation and Ticketing product through a range of marketing and business development activities.
This year is the 10th anniversary of the Isle of Man Newspapers Awards for Excellence. Each year the awards recognise local achievements of businesses and individuals, holding a prestigious black tie awards ceremony to celebrate the occasion.
PDMS Compass Ferry Reservation system is a robust solution for remote, demanding and complex ferry services, allowing operators to provide services even in wet and stormy weather. PDMS has been recognised for the effective marketing and development of the product through in-depth analysis of market segments and needs. This included creating a new brand identity and visual style which is consistent with PDMS' existing product portfolio, together with combined with attending and exhibiting at numerous international ferry events around the world to help increase awareness of Compass.
These activities have been so successful that, whilst maintaining support and service to existing customers, the PDMS team has also doubled the client base over the last 12 months, including two new international clients.
"We've had a fantastic 12 months which has exceeded all our expectations." Comments Sales Director, David Stickland. "With the support of a great team both in Glasgow and the Isle of Man, we are on track to become a major player in the international ferry market".