Jim is our User Experience (UX) and design leader within the business: he ensures that our products and services are valuable, accessible and credible experience for users and manages a talented, creative team of designers, content writers and front-end developers.
With a design, publishing, technology and marketing background, Jim understands the importance of close collaboration and understanding between designers, developers, content creators and analysts - and of course clients - during our agile project delivery lifecycle.
Jim gets particularly excited about technology when it's used to solve problems and improve people's lives in innovative ways. The adoption of techniques and tools such as Design Thinking, Design Sprints and prototyping means PDMS is able to quickly visualise and validate new user experiences and interfaces.
During lockdown, Jim gained a Design Leadership and Innovation Diploma from the Technical University Delft and has a BA(Hons) degree in Art & Design from University of Plymouth.
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Year Joined 2005
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Cats 3 ragdolls
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Daily coffee intake 3 cups
Jim often works with
Jim Rawson's Activity
AI-powered solutions to accessibility: Avoiding discrimination
Jim Rawson discovers how AI can enhance digital accessibility while avoiding discrimination with real-world examples, the risks of bias in AI systems, and best practices for developing inclusive, ethical technology.
Exploring AI-powered solutions to accessibility: The accessibility browser
Jim Rawson looks into AI solutions to accessibility and in part one, he discusses the idea of an accessibility browser and how to reframe the problem of accessibility