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Women in tech at PDMS: Alexandra Koyfman

Insight Published on 08 March 2024

Senior Business Analyst Alexandra Koyfman joined PDMS as part of her master's programme in 2017 and is now responsible for working with a range of our public and private sector clients, investigating and understanding their business problems. 

Alexandra explains here why she has chosen her path in technology and offers some advice to anyone who is interested, highlighting some personal achievements which might encourage them.  

Tell us about your experience of working in the tech sector 

I started my career in IT via several work placements with PDMS as part of my master's degree at University College Isle of Man (UCM). As I was nearing the end of my degree, my line manager at the time suggested that a career in business analysis would be a good fit for me.  I hadn’t actually appreciated before joining PDMS, that business analysis was a career path that could be an option for me. In fact, I have since learned it’s a great fit for anyone who thinks analytically and is curious about how the world around them works, and who also enjoys interacting with people. 

I'm fortunate enough to have had great female mentors during my career at PDMS who served in leadership roles. I appreciate them taking the time out of their busy lives and demanding roles to help me learn and progress in my career. 

As a Senior Business Analyst, I’ve reached that point in my career where I feel I’m able to give back to the next generation of women in STEM and I would love to follow in the footsteps of my mentors. 

What are the key insights or achievements from your personal experiences? 

In my spare time, I volunteer as a LoveTech mentor to encourage the next generation of women to consider a career in STEM and business analysis, in particular. I also volunteer on the Young Business Analyst (YBA) Senior Leadership Team to empower early career and aspiring business analysts. I co-lead a team of 20 volunteers, and our global community of followers is 2000 strong.  

"In 2023, I was named a Gef 30 under 30 award winner in the 'Innovation' category for my contributions to the business analysis community."

I also volunteered as part of the team that brought BA School Day, a global initiative to promote the BA profession in schools and universities, to the Isle of Man. Last year, I co-led a workshop with UCM business students to introduce them to the business analysis career path and led several hands-on business analysis activities. 

What is your one piece of advice for the future generations entering the tech industry? 

If you’re considering a career in STEM, I'd say to go for it. Whether you're coming out of school, changing career paths, or rejoining the workforce, there are so many organisations who provide mentorship to new hires. So much of STEM comes from on-the-job training, and so the best piece of advice I can offer is to get your foot in the door, and you'll find your niche. 

Follow your dream and look at the opportunities available to you out there!

If you are interested in a career in tech with PDMS then we would love to hear from you - we're committed to helping people get a start in technology careers! Just send your CV to [email protected] with an email explaining why you think you can fit into the team.  


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