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- In-house design team rebuilds PDMS' website for new look and improved user experience
In-house design team rebuilds PDMS' website for new look and improved user experience
07 March 2016
A website is a critical channel for all businesses. Changing trends in website design for visual content and simple navigation, as well as shifts in the way in which Google ranks websites were driving changes behind the relaunch.
A core – and uncommon - strength of PDMS is our in-house Digital Design team, led by Design Manager, Jim Rawson. This invaluable resource not only provides PDMS with the ability to manage large internal website projects, but to deliver this service for our extensive portfolio of clients, creating a polished, great looking finish to all of their final products.
In keeping with recent technological and SEO updates, a significant aspect of this project was developing the website to be mobile responsive, providing a better experience for people accessing the website through mobiles or tablets. Changes last year in the way in which Google ranks websites in searches make it harder for non-mobile friendly websites to appear highly in search results, making this a priority for the relaunch.
PDMS.com has also been given a fresh new look and layout. Much of the content has been refreshed and the people pages have been bolstered with new profiles and an enjoyable session retaking photographs with Steve Woodley! (There’s some fantastic outtake shots for the Christmas party!)
The project also marked an upgrade to Umbraco 7, the latest iteration of the content management system (CMS) used to build the website. This has provided numerous new features, including increased flexibility in the page design, as well as greater ease managing the website going forwards.
We’re really pleased with the finished product of all of the hard work from all those involved and we hope that you like the new site too! Think your site needs a bit of a facelift and refresh? Get in touch with our Digital Team Manager, Jim Rawson to find out what we can do for you to fit your needs and budget.