Joanne has been with PDMS for over 17 years, originally joining the company to take up the position of Marketing Manager. In 2018, Joanne was promoted to Marketing Director and was appointed to PDMS' Board of Directors. Prior to joining PDMS in 2001, Joanne worked as a Marketing Executive for the division of the Isle of Man Government responsible for promoting the financial services industry. 

Joanne oversees PDMS' marketing team who work on a wide range of marketing and business development related activities including market research, social media, PR, digital marketing and corporate communications both on and offline. The team support the company's diverse marketing activities across all the divisions, solutions and services

After completing a degree in Modern Languages, Joanne went on to gain a Diploma in European Business Administration and a Diploma in Marketing. She has been a member of the Chartered Institute of Marketing for over 20 years and is a Chartered Marketer. She is also a Member of the Chartered Institute of Management and enjoys supporting the Isle of Man's Junior Achievement Company Programme.