Junior Achievement participants must pitch their product to local 'Dragons' in a bid to win an exclusive marketing package with employed.im!

Students participating in the JA Company Programme, under the guidance of volunteer local business advisers, are required to come up with their own business, products and marketing plans. This includes stockholders meetings leading to the marketing, production and selling of their products or services in a 12 – 26 week period! The Company Programme gives students the opportunity to gain an insight into working life and entrepreneurship through the experience of running their own company alongside working as a team. 

Early January, students were given the opportunity to present their business plans – Dragon’s Den style! The aim of ‘Dragons’ Den’ is to give students the opportunity to pitch their service or product and to receive feedback from a group of local business leaders. JA’s Dragon’s Den is an opportunity for individuals and teams to develop their pitching skills, with a chance to win a marketing package that will help them to move their idea to the next level!

Student companies from around the Island’s local schools took part, encountering an authentic ‘Dragon’s Den’ experience - to pitch to the “Dragons”, with 3 companies in with a chance of receiving a fantastic marketing package, sponsored by employed.im.

On the day of the event, each team had an allocated 20/25 minute meeting during which they were given 4 minutes to present to the ‘Dragons’! After completing a Q&A session, the Dragon’s would then provide participants feedback about each company’s idea and decide whether they would “invest” in their business plan.

The top student companies who pitched were awarded a marketing package through employed.im’s support, including design input from employed.im’s designer, Nick Collins – a previous Junior Achievement Company Programme participant and intern. The package includes a pull-up exhibition banner stand, business cards and flyers all branded with their business’s new look!

Here’re the top 3 student companies who were awarded employed.im’s Marketing Package:

  • Peace of Mind – Castle Rushen High School – producing and promoting a Thought Journal, aimed at tackling the growing issue of poor emotional health and well-being in teenagers
  • Plutonium – Ramsey Grammar School – producing and selling comic/novelty souvenir tea towels
  • Collective – Ballakermeen – selling personalised thermos flasks

Peace of Mind with JA's Senior Programme Manager, Joy Spence, and PDMS Designer Nick Collins

Peace of Mind with JA's Senior Programme Manager, Joy Spence, and PDMS Designer Nick Collins  

Plutonium with  JA's Senior Programme Manager, Joy Spence

Plutonium with JA's Senior Programme Manager, Joy Spence

Collective with JA's Senior Programme Manager, Joy Spence, and PDMS Designer Nick Collins

Collective with JA's Senior Programme Manager, Joy Spence, and PDMS Designer Nick Collins 


Sue Cook – Chief Executive of Junior Achievement said, ’The Junior Achievement Company Programme is all about equipping young people with entrepreneurial skills. We are very grateful to employed.im for all their support and for sponsoring this event.’ 

Well done to everyone who took part in the event – the “Dragon’s” were really impressed with everyone’s pitches and all the hard work put into their presentations - and a BIG congratulations to Peace of Mind, Collective and Plutonium for convincing the Dragons to part with their cash!